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Principles of Selling - Prof. Primus: Target Markets/Demographics

Target Market & Demographics

Consumer Information

The U.S. government provides consumer information on the following website

Consumer Price Index - Consumer pricing information available online from the U.S. Bureau of Labor Statistics.

Consumer Expenditure Survey - Consumer data available online from the U.S. Bureau of Labor Statistics.

Labor Force Statistics from the Current Population Survey -  Labor force demographic information available online from the U.S. Bureau of Labor Statistics.

Statistical Abstract of the United States - This resource includes statistics relevant to business, economics, finance, and many other areas. Available online and in print. Latest print edition available at the reference desk.