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Encyclopedia of Global Brands
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Encyclopedia of Major Marketing Strategies
Research marketing strategies of major companies and products.
Brands and Branding
From the Encyclopedia of Business and Finance
How Products Are Made
Discusses how hundreds of different products are made, as well as their history
From the Encyclopedia of Business and Marketing
Encyclopedia of Global Brands by
Publication Date: 2013-06-11