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Introduction to Marketing: Market Share

An introduction to marketing resources for students and faculty

Business Rankings

Business Rankings Annual compiles business rankings published in periodicals, newspapers, financial services, directories, statistical annuals and other sources. The "top ten" of each of these rankings appear, covering a wide range of industries. 

There are two ways to access Business Rankings Annual:

1. The 2-volume print version of Business Rankings Annual is shelved at the Reference Desk. 

2.  Business Rankings Annual is also available online via the Business and Company Resource Center database.   After doing an INDUSTRY search, click on the RANKINGS tab.

Market Share

 Business Insights Essentials  - Type in company name to get Market Research Reports

 

 

 

RAB Instant Background  - Complete business summaries for over 160 product and service categories. Excellent source for demograpahic and marketing information.

Market Share Reporter PRINT EDITION -  RESERVE at Circulation Desk HF5415 .M374 2011 edition
 

 

 

Subject Guide

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Beth Seelick
This research guide was created by Professor Beth Seelick (1955-2019).
"A teacher affects eternity; she can never tell where her influence stops." ― Henry B. Adams

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