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Introduction to Marketing: Web Sites

An introduction to marketing resources for students and faculty

Marketing Portals

Marketing Websites

Claims to be the largest resource of interactive marketing news, information, commentary advice, opinion, research and reference in the world. Provides facts, figures, research, and data on every facet of the online industry, domestic and worldwide.

Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.

Provides statistics on new trends in online video, blogs, mobile and more.

Focuses on search engines and their market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.

Click on the "press" tab for "Free Data and Rankings". See "Internet Audience Metrics" for top ten parent companies, top ten advertisers, and web usage data across a dozen countries, including among others Germany, France, the United Kingdom, the United States and Japan.

Advertising Age special report "100 Leading National Advertisers" includes detailed expenditures by company and industry.

 

 

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