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Introduction to Marketing: Market Segments and Demographics

An introduction to marketing resources for students and faculty

Government: Commerce

The Commerce Department provides several option for searching business and economic data.

Marketing/Competitive Strategy (Databases)

RAB Instant Background - Instant Background gives complete business summaries for over 160 distinct product and service categories.  Excellent source for demographic and marketing information.

Gale Virtual Reference Library - This database of specialized reference sources includes fully-searchable business reference works, including The Encyclopedia of Major Marketing Campaigns. 

Business Insights Essentials - Search by COMPANY NAME and keywords and phrases such as market*, demographic*, target market*

Market Share Reporter - Compilation of market share reports.  Includes graphs, charts.  LOCATION - ON RESERVE at Circulation Desk.

Other Sites

Census and BLS - Government Websites

The links below are from either the Bureau of Labor Statistics or the Census Bureau.

Celebrating 75 Years of Excellence!

Westchester Community College provides accessible, high quality and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development and lifelong learning.

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Valhalla, NY 10595
Tel: (914) 606-6600