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Introduction to Marketing: Home

An introduction to marketing resources for students and faculty


This guide provides marketing resources in books, databases and websites to enable you to complete assignments in an introductory marketing class.

Subject Guide

Beth Seelick's picture
Beth Seelick
This research guide was created by Professor Beth Seelick (1955-2019).
"A teacher affects eternity; she can never tell where her influence stops." ― Henry B. Adams